Wednesday, July 27, 2011

When ‘Apple' was just a fruit


The past with its nascent technology or the present that is ruled by it? The argument never ends...

AD: Hi, I've been trying your number for a long time...

BC: I was speaking to my cousin Arun from Bengaluru... He was lamenting the fact that his daughter was growing up without the little joys that he had experienced as a kid.

AD: Why do I get the feeling that you are going to blame it on technology?

BC: Well, back then, we had one TV channel, went to the theatres once a month, had lots of friends, played outdoors, read lots of books – that was so much fun! And now...

AD: Kids are having more fun now - almost 200 channels on TV, computer games, chats, social networking sites... There's so much to do...

BC: Isn't it eerie to live in a world where your best friend is a computer?

AD: Look back at your college days, when you used to wait for days for a letter from your folks or send them telegrams when you needed money. Today, all it takes is an e-mail or an sms...

BC: It's been decades since I passed out and I still have those letters and birthday cards preserved for posterity. You can't do that to mails and sms-es...

AD: Well, we're saving trees for sure...

BC: Possibly true, but why would you want technology to kill the most charming form of personal communication when you can use it to make recycled paper?

AD: Hey, we are all moving towards a paperless world...

BC: Looks like it will not just be paperless, but also friendless. Kids seem to be more interested in messaging their 'friends' on social networking sites than stepping out to make friends in their neighbourhood.

AD: Crowded neighbourhoods... cramped spaces...

BC: During my times, space was measured in terms of distance and area. Then we started launching rockets and satellites and space came to be measured in light years. Now, we live in an era where servers and hard disks rule, and space is measured in GB...

AD: But technology has helped medical science come a long way. Everything can be cured...

BC: ...except the common cold!

AD: You are mocking science now...

BC: You are entitled to your views, but I still pity these kids...

AD: You are wasting your time. The last time I heard Arun's daughter talking to her friends, they were all feeling sorry for you.

BC: What? But why?

AD: They were shocked to know that you grew up in a world without Facebook and mobile phones. They were curious to know how you managed to keep in touch with friends who were abroad, what you did when you desperately wanted to speak to a friend in the middle of the night...

BC: I didn't, I used to sleep when it was night.

AD: But how did you search without Google?

BC: There were libraries, encyclopedia volumes...

AD: You would have had to wait for a whole day for the latest news. No twitter, no mobile updates, no breaking news...

BC: Well, the wait didn't kill us...

AD: They had another question – with no iPods, YouTube, mp3 and streaming formats, what did you do for entertainment?

BC: Have you listened to all the remixes going around today? Just tell them that back then, we listened to the originals.

Wednesday, July 13, 2011

.anything can happen


According to the PGA tour, Together, anything is possible, but the IT world has begun to believe that .anything is possible too.

AD: Hey, what's up?

BC: I'm looking for some information on books by Japanese authors.

AD: Why don't you search in search dot search?

BC: Why are you repeating yourself?

AD: I am not. I merely asked you to search in...

BC: Now you're definitely repeating yourself. So what's search dot search?

AD: Well, the online world was being held to ransom by cybersquatters who were registering popular domain names and were forcing large corporates to…

BC: …pay them fancy sums to vacate.

AD: Absolutely! That was when a few wise men and women got together to throw some light on the topic…

BC: So they gathered around the glow of a computer monitor...

AD: Very funny. They figured that the way ahead was by questioning the norm...

BC: Which is...?

AD: Why should life on the worldwide web be limited to .com, .net, .org and .biz?

BC: You left out .info, .edu, .gov...

AD: Well, there are 22 such suffixes authorised thus far.

BC: So who's authorising these?

AD: ICANN.

BC: That sounds like the sequel to 'Yes, we can'. You mean Obama and his team are out to save the world again?

AD: No ICANN stands for The Internet Corporation for Assigned Names and Numbers. They may not save the world, but they're trying their best to save corporates from being held to ransom. This new system will also give companies and brands more marketing options as they go global.

BC: So no more dotcoms?

AD: Not really. Dotcom still stays, but a shop could have .shop, a car manufacturer could have .car, a computer manufacturer could have .pc and so on.

BC: Ok, so that's what you were referring to when you said search.search. Imagine, you can have a website with the address www.writer.writer and an email id like write2writer@writer.writer...

AD: You’re kidding! Getting a new domain will involve an initial registration fee of around 185,000 USD. Add another 25,000 USD a year as operational fees...

BC: And what if two cola companies were to bid for a .cola domain name?

AD: There will be a bid for the name and it will go to the highest bidder.

BC: So when's this race beginning?

AD: You'll have to wait until next year. A 90 day window has been fixed between January 12 and April 12 to apply for a name. The approved domain names will go live by the end of 2012.

BC: So even if the world comes to an end by 2012, the online world will continue to exist and send us spam and pop-up messages.

AD: Are all old folks this cynical or is it just you?

BC: Hey, I was just kidding. So what happens if someone asks for a Sanskrit name?

AD: Not to worry - domains will be available in any language, from Assamese to Zulu.

BC: Considering the fact that google has become such a generic term for search, imagine a scenario where a search engine named Control Online Matter (COM) applies for .google. In such a case, there could be a problem.

AD: What?

BC: Would you then use - google.com or com.google?