Thursday, November 28, 2013

Me and my selfie

Love is in the air, but thanks to technology, people are falling in love with themselves, claims an old-timer.

AD: Hi, what's the Oxford English Dictionary doing on your desk?

BC: I'm planning to give it away...

AD: Why, did you buy the latest version?

BC: No, I'm shattered that they've begun introducing strange words into their dictionary...

AD: Like what?

BC: Like selfie - sounds like it's short for selfish.

AD: It's the term used to describe people taking shots of themselves...

BC:...and posting it online. You don't have to explain.

AD: Of course! Both social media and the print media are full of articles, pictures and descriptions of what the word means and how it is becoming so popular.

BC: But imagine Oxford English Dictionary recognizing it as an…

AD: Look, you can’t argue with success, can you? It has been crowned the most popular word of 2013. And for your information, it has not been included in the Oxford English Dictionary – it is part of Oxford Dictionary Online.

BC: Interesting, but why would people want to keep shooting photos of themselves and post it online?

AD: Look, when they posted their holiday photos, you had a problem with it. When they posted photos of their pets, you cribbed. And they can't post photos of their kids winning the lime-and-spoon race, of their morning breakfast or of a view of the sky from their window, according to you. So that leaves them with no option, but to post their own photos...

BC: But why this compulsive need to click themselves? I find it strange that even celebrities indulge in it… On one hand, they fight with photographers and complain about invasion of their privacy - and on the other, they keep clicking themselves and uploading the photos on...

AD: It's just a fad - and like any other wave, this will rage on and on and will fade out once the next big thing comes up...

BC: That's the problem with technology… Look what it has reduced all of us to - we're becoming so full of ourselves.

AD: Wait, don't tell me that selfies began with Facebook and Instagram...

BC: Reports have it that over 90 million images uploaded on Instagram each month are selfies, with the hashtag #me.

AD: Go back to the era of instant photo boothsand polaroids…Remember how teenagers rushed to those tiny cubicles and had their mugs shot?

BC: At least they didn't show it off to the world...

AD: Pity they didn’t have social media back then… And what about the era before that? Everyone wanted their portraits hanging on the wall to show off that...

BC: That wasn't a selfie - it was an artist painting them...

AD: Isn't that still indulgence? Portraits came at a cost, but thanks to technology, taking a digital photo and uploading it on a social networking site are both free of cost...

BC: But I still don't get it - how could a word like 'selfie' be declared the word of the year?

AD: Look, Oxford Dictionary chose it simply because of its popularity - they didn't come up with the word, for heaven's sake. Besides, would you rather have 'twerk' as the word of the year? Apparently, it was one of the words being considered for the title - and with Miley Cyrus making it popular...

BC: I would rather have twerp chosen in the place of twerk - and don't ask me what it means, please look it up...

AD: Talking of twerps, you haven't met the more exciting cousin of selfie - called belfie - have you?

BC: Who's that?

AD: It's not a who, it's a what... People apparently post pictures of their bottom and it's called a...

BC: I could do without such trivia, but it makes me wonder what Narcissus would have done with a digital camera?

AD: He's the guy who fell in love with his own reflection, right? What about him?


BC: Would he have clicked selfies of himself, of his reflection or of himself looking at his reflection?

Thursday, November 14, 2013

Putting the social into social media

‘Why is social media suddenly going overboard in its attempt to create social relevance?’ An old-timer wonders.

AD: Hi, you seem deep in thought...

BC: Nothing, just wondering about how the human mind works...

AD: Ah, so what were you reading last night - Freud or Sherlock Holmes?

BC: Neither - I was reading about the buzz created online by an ad for gold jewellery...

AD: Why, didn't you like the ad?

BC: Oh, I thought it was truly clutter-breaking in terms of its scripting and was fabulously shot.

AD: So you have a problem with the ad going viral?

BC: Not at all. On the contrary, I'm happy that so many people have appreciated a good ad. You can't say the same of movies, where the bad ones find overwhelming acceptance and the good ones, a mere clap or two.

AD: So what's the problem?

BC: I'm just amazed at social media's constant search to glorify something, even if it means reading non-existent subtext...

AD: Hold on, you're losing me...

BC: I would have been happy if the ad had been circulated because it was a great ad. Instead, it has suddenly been anointed as the voice that speaks out for widow remarriage and...

AD: That isn't subtext - that's the script! It's about a woman who gets married again.

BC: I know that - but look at what social media has turned an ad for wedding jewellery into...

AD: But it's looking at the current societal changes - or it's at least looking forward to such changes in society.

BC: Correction - the ad's selling jewellery. It's social media that's looking at the ad championing changes in society.

AD: So what are you arriving at?

BC: Why are we labouring to put the 'social' into social media? We either spend hours catering to our personal egos or we go to the other extreme and suddenly attempt a stab at social consciousness. It brings me back to my point on armchair activism - we  feel that we have done our bit for society simply by forwarding something or clicking on the Like button...

AD: It's definitely a forward looking ad...

BC: No doubt, but as I mentioned before, it's a great ad about a woman who choose a particular brand of jewellery when she's getting married - again. Suddenly, this ad has begun a trend - not in advertising, but in social media, with people flocking to post ads that have social connotations. Suddenly, there's an ad for a beverage about a single mother inspiring her son to come first, that's being hailed as the taboo-breaker for women.

AD: I've seen the link of an earlier ad for a women's magazine that also played up the remarriage theme...

BC: Where is all this going to end? I've seen an ad where two kids wait for a biscuit truck to go over a bump each day and pick up the biscuit packets that tumble out. So is that the sign of a confectionary manufacturer promoting social awareness about orphans?

AD: How do you know they are orphans?

BC: Well, just because they don't show a father, you've assumed that it's a single mom bringing up her son. So...

AD: How can you be sarcastic about social issues?

BC: I'm not. All I'm saying is that social media has become putty in our hands. Each day, it becomes what we make of it. If you really want to talk about social media triggering a revolution, please look up Egypt...

AD: The comparison doesn't hold good, this is an ad...

BC: Precisely what I'm saying. And talking of subtexts, there's also a section of the social media that has praised the ad for casting a dusky actor in the lead role. This, despite the fact that the director of the film has categorically stated that casting an actor with a dusky complexion wasn't a deliberate move. Again, it's the social media that's going to town with what it believes are the social  statements of the ad. This is almost like looking at Michelangelo's paintings and looking for hidden meanings and messages. Once you begin, there's no end to it.

AD: Well, there are two sides to every story and this has two as well - social and cynical.

BC: The irony of it all is that the lure of gold is considered the ultimate in material pursuits.

AD: So?


BC: Isn't it funny how we have transformed an ad that exhorts us to give in to our material pursuits, into the spark that is meant to trigger a social revolution?