Going viral with murderous rage

It travels faster than light, it's free and it has the power to create a star overnight. An old-timer explores a world that's going viral.

BC: I don't get it.

AD: Get what?

BC: Over 20 million hits and it’s still going strong. What exactly is this phenomenon?

AD: The question's not 'what', but 'why'. Why this...

BC: Stop! Please…! I have it coming out of my ears...

AD: I must say we're having an overdose of it now. Newspapers, blogs, Facebook forwards, tweets and a zillion versions, not to mention Hitler raging over the hit number…

BC: Things are so bad that a few days back, I saw an article on Karlovy Vary, a spa city in the Czech Republic, and you can imagine what I mistook it for...

AD: So you've made the song a hit even in the Czech Republic.

BC: Don’t tell me! But how do these things become such a craze?

AD: What happens when you sneeze?

BC: Why are you revisiting my Class 3 science lesson?

AD: For the simple reason that viral videos and messages are transmitted the same way. You post or upload content online. If it catches the fancy of other netizens, they share it, forward it, tweet about it and recommend it to their friends or networks. Soon, your post becomes a rage.

BC: Sounds like a great way to market your skills - free of cost.

AD: That's right, can you imagine a 14-year old becoming a singing sensation because of a single song uploaded on various social media sites?

BC: Who is this?

AD: Rebecca Black - apparently her video has been viewed around 167 million times. She is widely hailed as the female Justin Bieber.

BC: And who might he be?

AD: I should have known. Your generation would never know anyone who's just in. Justin Bieber is another teen sensation who became popular because of his viral videos that were seen by millions. He's a star today.

BC: Sounds like a great avenue for careers.

AD: In fact, a viral video on YouTube has given a voice-over artist a new lease of life.

BC: Wow!

AD: Ted Williams was out of a job, homeless and drifting, when his video went viral. In 48 hours, it had received over 13 million hits and Ted Williams, a couple of job offers.

BC: This sounds fascinating... So why can't companies use this method to promote their products?

AD: Google announced the launch of its Chrome browser through a 38-page online comic book that has now become a collector's item. The funny part was that the comics became widely circulated and forwarded before the browser was launched. Google had to rush things to ensure an early launch because the buzz had become tremendous by then.

BC: I guess information or videos leaked without one's knowledge can create havoc.

AD: Like the ‘Starwars kid’ video. A video of Ghyslain Razaa playing with a golf ball retriever was circulated online by his friends without his knowledge and viewed over a billion times. Unfortunately, it led to him dropping out of school because of all the teasing – he had to go through psychiatric treatment.

BC: I'm sure that if this current rage plays another time in my head, I will be locked up in a psychiatric ward for the rest of my life.

AD: That's funny.

BC: What is?

AD: When the world is raving about what it takes for a viral video to spread, it takes someone from your generation to go raving mad about a viral video taking you to the shrink.

A world with five computers

There are three things one should never trust in technology – obsolete hardware, pirated software and predictions.

AD: What's that you're staring at?

BC: It's a Mayan calendar.

AD: Why, aren’t there enough dates in the Gregorian calendar?

BC: No, I was just trying to figure out when the world was coming to an end...

AD: What?

BC: Didn’t the Mayans predict that the world would end in 2012?

AD: Listen, the end of the world has been predicted many times over... only, it's yet to happen.

BC: Aren't you glad?

AD: No, I don't believe in them... Would you believe me if I told you that starting 2012, computers will never suffer from virus attacks?

BC: That's wishful thinking...

AD: What would you say to a person who, in 2004, said that the problem of spam would be solved in two years?

BC: He has no clue about technology.

AD: What about the person who is reported to have said that there was a world market for only five computers?

BC: Absurd!

AD: You've just called Bill Gates clueless and Thomas Watson, ex-Chairman of IBM, absurd.

BC: Wait, I didn't call them anything. I just reacted to what they said!

AD: And how would you react to someone telling you that iPhones will never get impressive numbers in the market?

BC: Well, he's got the wrong number, for sure...

AD: You’ve just hung up on Steve Ballmer, CEO of Microsoft.

BC: The press must have had a ball about IT bosses going famously wrong...

AD: Don't know about that, but way back in 1966, the press did get it wrong about online shopping - a magazine had famously predicted that 'remote shopping' would never be a hit.

BC: Must have been a magazine that wasn't in with the times.

AD: It was TIME magazine – are you calling them outdated?

BC: No, I was...

AD: Speaking of online shopping, in 1999, a famous personality doubted if Amazon could ever make substantial profits by selling books online.

BC: Must have been someone who never bought books.

AD: If he never bought books, it was probably because he was too busy writing them... It was Thomas Friedman, a much-published author and journalist.

BC: Isn’t it ironical that even buying an old-fashioned book requires a computer and an internet connection at home?

AD: And what if a technology leader states that no one would want a computer in their home?

BC: You mean someone other that Thomas Watson said that?

AD: Looks like there were quite a few people who were as sceptical about technology as you are.

BC: Look, don't start this all over again...

AD: I didn't, Ken Olsen, founder of Digital Equipment Corp did. But this was back in the 70s when home computers weren't around...

BC: So how were they to know…

AD: Absolutely! Three years ago, if someone had predicted that over 400 million people would log in to a particular site and post over 250 million photos day after day, would you have believed them?

BC: 400 million users... It has to be Facebook! I've seen a graphic which says that the site gets almost 700,000 status updates each minute.

AD: Accept it, technology is impossible to predict.

BC: No way, I can make two accurate predictions, both involving technology...

AD: I'm waiting...

BC: One, I will forever be trying to convince you about our overdependence on technology. And two, you will continue to disagree with me.

AD: Cherish this moment, because... I agree!