Evolving
technology and changing habits are making things tougher for newspapers, claims
a tech fan.
BC: What do you think the future will be
like?
AD: What happened? Read something terrible in the
newspapers today?
BC: No, I read something terrible about the
newspapers today.
AD: What do you mean?
BC: Well, newspapers formally began their journey
with printed editions in the late 1600s. 300 years later, they extended their
reach to the online medium. Soon, we began to have digital versions of newspapers.
And now, we’ve reached a point where online newspapers have more takers...
AD: That's because they’re more convenient
and certainly more updated...
BC: As a result, the print version began to
vanish and web-only newspapers began to thrive. And now, we hear websites
buying over newspapers - a far cry from the days when newspapers powered news
portals to extend their presence online...
AD: Ok, now I get it... You're obviously
upset by Jeff Bezos buying over Washington Post.
BC: But Bezos is not the first tech
celebrity to buy a newspaper - Chris Hughes, the co-founder of Facebook bought
The New Republic, but...
AD: What are you trying to say?
BC: Technology played a crucial role in
ruining the newspaper industry - and now you claim it is rushing to the aid of
a struggling newspaper.
AD: Look at it this way - if Bezos plans to
marry tradition and technology, we could then have ‘The Washington E-Post’, a
futuristic e-paper that could look like something straight out of a Harry Potter
book or a Spielberg movie...
BC: I don't think the value of a newspaper
can be expressed enough to this generation. When I was working, I remember
starting the day with the front pages, reserving the sports and entertainment
sections for the train ride to my client's place, and finally solving the
crossword, word jumble and other puzzles on my way back from work. By the end
of the day, I would have pored through every section of the paper...
AD: Look, it's about business and profits,
not about emotions and nostalgia... Besides, who has the time for that today?
BC: Today's generation has all the time in
the world for forwards, for posting status messages about burnt toast and for
checking their status updates a hundred times a day, but then, where's the time
to read a newspaper?
AD: But they’re getting their news feed by
the minute on their mobiles - accept the fact that newspapers are losing out to
their smarter e-versions…
BC: How can newspapers compete with an
adversary that offers services free of cost? In fact, it is a double whammy
because with more people preferring digital newspapers worldwide, the
traditional print media is not only losing its readership, but also its
advertising revenue - with readership dropping, advertisers are also moving
away towards the electronic media.
AD: How can you blame them for moving
towards where the eyeballs are? Besides, this is nothing new. Radio was
challenged by TV, which is being challenged by the internet. It's all about
reinventing yourself and keeping pace with the times...
BC: What rankles the industry is the fact
that people can go straight to Google News and get all the news they want, free
of cost. It's like a free online library...
AD: Google is actually directing readers to
different newspaper sites - according to statistics, the site facilitates
around six billion hits to various newspaper sites.
BC: But at the rate at which things are
going, Google might be playing a much bigger role than we can ever imagine.
AD: How?