Once
every year, technology magically transforms a week into a cyber week, claims a
tech fan.
BC: Hi, did you finally buy that camera you
were looking for?
AD: Yes, I had messaged my friend Mukund in
the US - he got me a fabulous Nikon camera on Black Friday.
BC: Huh?
AD: It’s the day after Thanksgiving Day,
when the festive shopping spree begins…
BC: So what’s black about it?
AD: A few years ago, the shopping crowds and
the traffic on that day gave the American authorities and the police such a
tough time that they began referring to it as Black Friday…
BC: Sounds like the various sale events we
have here for New Year and Diwali…
AD: The big difference is that a lot of
action has shifted to the net – the online version is called Cyber Black
Friday.
BC: Technology... and Thanksgiving!
AD: Absolutely. Millions thank technology for
the websites and apps that indicate the best deals and the nearest outlets
where they are available…
BC: I heard that most malls and outlets
have begun opening shutters on Thanksgiving night…
AD: Yup, that’s why Thanksgiving Day is
also known as Cyber Thursday.
BC: With people deciding to binge on deals
instead, several turkeys must have felt relieved… Guess a Cyber Thursday would
help beat the rush of a Cyber Black Friday…
AD: Absolutely, Friday gets pretty manic - many
websites and apps crash because of the online traffic. That would explain why
most avid shoppers decide to shop on Cyber Thursday. However, for those who are
more interested in their Thanksgiving dinner, Small Business Saturdays are
always there…
BC: What’s that – a day for small
businesses to sell their products?
AD: That’s right. While this is mostly a
local event, technology - as always - lends a shoulder to promote the event
through social media. Small businesses are offered web pages and online
advertising opportunities free of cost to reach out to potential customers, and
to offer discounts and coupons…
BC: So what comes after – Cyber Sunday?
AD: Well, Cyber Sunday exists, but it’s a
pay-per-view freestyle wrestling event. Instead of chasing deals, you’ll be watching
hulks chase each other inside a ring. The idea is to relax and wait for Cyber
Monday, which has become one of the most happening online shopping events of
the year…
BC: Don’t people have to go to work after
the long weekend?
AD: They do, and quite a few of them have
tried to shop online from their workplace... There have been cases of employees
being fired for shopping while at work.
BC: Imagine looking for deals over the
weekend and looking for a job on Monday!
AD: You bet! And as a follow up to Cyber
Monday, Australian companies have added another day to the online shopping spree,
called…
BC: Cyber Tuesday. Look at the brighter
side of it – at least, you don’t have to get fired from work on a Monday.
AD: The real bright spot to the day is
actually a concept known as Giving Tuesday – after all your splurging, you
could get on to a social media site on Tuesday and donate to charity...
BC: A nice way to atone for one’s greed. Why
do I get the feeling that you’ve missed out on something…?
AD: There’s a Cyber Wednesday too, thanks
to companies that want to stretch the shopping bonanza for the entire week…
BC: Reminds me of the life of Solomon
Grundy – the only difference is that by the end of the week, you would want to
bury your credit card instead.
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